Episode 182
Sip, Sip, Hooray! Rasmus Elevating Rosé to Rockstar Status! Pt. 1
Rasmus Emborg joins us to spill the tea—err, I mean, wine—on the evolving world of rosé in our latest chat. He's the mastermind behind the book "Revolution," which isn't just a catchy title, but a deep dive into why rosé deserves a seat at the big kids’ table of wine. We explore how Rasmus's journey from casual sipper to vineyard owner transformed his perspective on this refreshing varietal. Spoiler alert: it’s not just about sipping by the pool anymore; it’s an art form! So grab your favorite glass and get ready for some delightful musings and maybe a cheeky laugh or two as we toast to the vibrant world of rosé.
Your Host: Forrest Kelly is an experienced Radio/TV broadcaster who has interviewed some of Hollywood’s biggest celebrities, from Garth Brooks to Kevin Costner. A lover of wine who is fascinated by the science behind it.
Voted One of The Best Travel, Top 5 Minute, and Top Wine Podcasts.
Rasmus Emborg, the mastermind behind the book "Revolution," takes us on a delightful journey through the world of rosé wine, transforming our perceptions of this often-misunderstood beverage. With a background steeped in journalism and a deep passion for food and drink, Rasmus shares how a spontaneous decision to buy a vineyard in Provence sparked his love affair with rosé. He dives into the artistry behind winemaking, introducing us to the intricate processes that elevate rosé to a status worthy of its own spotlight, right alongside the red and white heavyweights. The conversation flits between Rasmus's personal anecdotes—like the serendipitous moment he and his wife stumbled upon their vineyard—and the broader cultural shifts surrounding rosé, which has evolved from a poolside sipper to a serious contender in the wine world.
As we sip along with Rasmus, it becomes clear that this isn't just about the wine; it's about the stories, the people behind it, and the dedication that goes into every glass. He shares insights into the various grape varieties that thrive in the sun-soaked vineyards of Provence, particularly Shiraz and Grenache, which are key players in the rosé game. Rasmus's enthusiasm is infectious, and he underscores how exploring different rosés has not only changed his palate but also deepened his appreciation for the craft. This episode is a celebration of not just a beverage, but a movement, as Rasmus advocates for rosé's rightful place on the wine list and in our hearts.
By the end, listeners are left with an invigorated curiosity about rosé, inspired to venture beyond the traditional notions of wine pairing, and perhaps, to even seek out a bottle from Rasmus's own vineyard. It's a refreshing take on a classic drink that encourages us all to raise a glass and toast to the revolution of rosé wine.
Takeaways:
- Rasmus Emborg's journey into the world of rosé wine began with a casual stroll that turned into an ownership of a vineyard, which is pretty wild!
- The collaborative process of writing his book Revolution involved adventures with a photographer friend, showcasing the artistry of rosé production worldwide.
- Rasmus shares a heartfelt connection to the vineyard, calling it one of the best decisions of his life alongside his family, which really shows his passion.
- Exploring different rosé varieties transformed Rasmus's perspective, turning a casual drink into a deep appreciation for this versatile wine.
- Rasmus emphasizes the importance of storytelling in wine, highlighting how each bottle holds a tale of craftsmanship and dedication.
- The episode dives into how rosé has evolved over the decades, challenging the old stereotypes and elevating its status among wine lovers everywhere.
Companies mentioned in this episode:
Transcript
Welcome. Welcome to The Best 5 Minute Wine Podcast with Forrest Kelly.
Rasmus Emborg:Hi, I'm Rasmus. I'm the author of Rose Revolution, telling this fascinating story about rose wine, the.
Forrest Kelly:The Best 5 Minute Wine Podcast
Forrest Kelly:On this episode, we're diving into the vibrant world of none other than Rasmus Emborg. He is the author of the groundbreaking book Revolution.
Rasmus is an international wine expert, entrepreneur, and who's passionate, of course, and obviously about elevating to its rightful place alongside red and white wines. His book has sparked conversations across the wine industry and inspired a whole new appreciation for this refreshing and versatile varietal.
Let's get into our conversation with Rasmus. Tell me a little bit about your background.
Rasmus Emborg:I'm a journalist by education and you can say also by heart. I've been working in the media industry for many years. I'm a bit of a foodie and like also beer and wine. Some years ago I wrote a book about beer.
And the past years I've been digging very much into the world of Brazil wine due to the fact that my wife and I have been the proud owner of a small vineyard in Provence for now 12 years. So this has given me the inspiration.
But yeah, I live in Copenhagen, I work in Copenhagen, I travel a bit around the world, and I'm a father of three girls and a grandfather of two boys, so I'm a. I'm a privileged man.
Forrest Kelly:Did you write this book by yourself or you've got a co writer?
Rasmus Emborg:Yeah, I've been doing this together with my good friend Jens Honore, who is a photographer, and we've been traveling around the world to visit some of the most significant producers of rose wine. And we've been doing everything together. He's been taking all the photos and I've been writing all the words.
And every photo and every word in the book is original and is a result of our journey around in the world of rose wine.
Forrest Kelly:So when did you figure out, okay, there's possibly a book, let's do a book. When did that happen?
Rasmus Emborg:I will Turn back to 12 years ago when my wife and I had a simple walk around in a small southern French village and we came passed by the window of a real estate agent where we stopped to admire some pictures of houses for sale.
And yeah, little did we know that one month later we would be the owner of a small vineyard in France, Provence, with around one and a half hectares vines. And you can say that straw became the starting point for the book because the vineyard we bought mainly grew shirah and grenache.
And grapes that were most used for rose wine. And yeah, for good reason. I started to drinking the wine and I started exploring the world of rose glass by glass.
And as I got to know some of the region's best producers, I began to see the incredible effort and artistry that went to making truly great. And that gave me the inspiration to dig into this world and tell the story about how roseille has developed in the past couple of decades.
Forrest Kelly:Whose idea was it? Was it your idea or your wife's idea to buy this with the wine attached the property?
Rasmus Emborg:My wife and I, we make decisions like that together.
Forrest Kelly:Okay.
Rasmus Emborg:But I mean, I truly can say that besides from having our three daughters, this is one of the best decisions we've ever made.
Forrest Kelly:In our next episode, as we continue our conversation with Rasmus and Revolution, we find out if his view or taste of has changed.
Rasmus Emborg:Yeah, Forrest, you got a point here.
Because before I bought the vineyard or we bought the vineyard, I had a glass of rose every now and then and then, usually on a hot day at the coast or at a swimming pool.
But when I started exploring the the world of rose and drinking a lot of it, testing different varieties, getting to know the different producers, and so on, it was really a big experience.
Forrest Kelly:The book is Rose Revolution by Rasmus Emborg. Get it on Amazon or wherever you buy books. Simon and Schuster, Barnes and Noble.
Forrest Kelly:The Best 5 Minute Wine Podcast
Forrest Kelly:Don't forget my favorite part.
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