Episode 186
Rosé: Not Just a Pretty Bottle Anymore! Pt. 3
Get the Book here: Amazon - Simon & Shuster - Barnes & Noble
Rasmus Emborg dives headfirst into the world of rosé wine, and let me tell you, it's not just a pretty pink drink anymore—it's a full-on revolution! We chat about how this once-maligned beverage has shed its old reputation and transformed into a legit contender in the wine scene. Rasmus shares some juicy stories about producers who dared to dream big, like Lucien from Château des Clans, who took a leap of faith from Bordeaux to Provence and turned low-status wines into sought-after treasures. It's like the ultimate underdog story, complete with passion, grit, and a sprinkle of magic. So, pour yourself a glass and join us as we uncork the fascinating journey of rosé, and discover why this category is here to stay, bringing a whole new world of flavors to our tables!
Your Host: Forrest Kelly is an experienced Radio/TV broadcaster who has interviewed some of Hollywood’s biggest celebrities, from Garth Brooks to Kevin Costner. A lover of wine who is fascinated by the science behind it.
Voted One of The Best Travel, Top 5 Minute, and Top Wine Podcasts.
Takeaways:
- The podcast dives into the transformation of rosé wine from a misunderstood beverage to a respected category, showcasing its Cinderella story.
- Rasmus and his guest explore the passionate dedication of producers, who are committed to elevating the quality of rosé and redefining its reputation.
- We learn that rosé wine has grown into a significant player in the wine world, with impressive sales and a growing presence on shelves and restaurant menus.
- The conversation highlights the importance of terroir and grape variety in understanding the nuances of rosé, making it a worthy wine experience.
- Listeners will discover the role of visionary winemakers, like Lucien from Provence, who transformed perceptions and produced high-quality rosé with flair.
- The episode reflects on the cultural shift in wine preferences, emphasizing how rosé is now celebrated for its diversity and unique flavors, not just as a summer drink.
Transcript
Welcome. Welcome to The Best 5 Minute Wine Podcast with Forrest Kelly.
Rasmus Emborg:I mean, it's a kind of a Cinderella story. It's an ugly duckly transformation.
Forrest Kelly:What is the public's negative perception of.
Rasmus Emborg:Wine is not a real wine, that it's a byproduct from red wine and has been considered as sort of a trivial thirst quencher. But the wine did not really deserve to be compared with red and white wine. And for some reasons it was only about these wines.
You could have kind of discussions about terroir and grape variety and giggle tanks or barrel aging or whatever you talk about when you talk about wine. I think that the wine had this reputation for good reasons.
Because for many years rose wine was not a wine that was made on its own terms for good reasons. Rose in the old days had a bad reputation. And I think a lot of us know about these commercial successes, classics like this chubby bottle de Mateus.
But this has definitely changed. And yeah, as I said, today the rose wine is made on its own terms. Very often when you get a glass of, you get a really good wine experience.
Just getting a beverage, you're not just quenching your thirst, you are getting a really great wine experience.
Forrest Kelly:Just to tease the book, the name of the book again. Revolution, right?
Rasmus Emborg:We call it the Revolution because we truly believe that a revolution has been going on in the wine world in the past couple of decades. We have 13 different producers in this story and in one way or another they all kind of get into this great narrative.
I mean, it's kind of a Cinderella story. It's an ockley darkly transformation. I could talk about Sassy Le Chin of Chateau des Clanc down in Provence.
Actually, his chateau is located just a few kilometers from my own vineyard. And he was definitely a person that was inspiring me and was showing me how things were changing and how things were developing. I mean, he is Forest.
He is basically a really good story because Sachela Chin, the man from a renowned Bordeaux wine family, about 20 years ago he sold the family estate in Mako in Bordeaux and he used the money to purchase his chateau in Provence. And Provence, a region that at the time was considered a low status wine area.
And what Lucien wanted was to produce Roussill, an equally low status wine. And the whole wine establishment at that time were shaking their head, but Lucien did not care. He had a vision.
He wanted to make Roseille into a real wine. And yeah, to cut it short. Today nobody's shaking their head. He's really succeeded in turning Roseet into A real wine.
And he has definitely been one of the most important pioneers in this development that we call the Versailles Revolution.
Forrest Kelly:Do you think it will continue to grow?
Rasmus Emborg:It will definitely keep on developing.
The growth the past 15 years has been very dramatic and maybe the category will not grow in the same way in the coming years, but for sure it will establish itself as a wine category on its own. If you look into the whole world, every tenth bottle that is, there's a rose wine. And if you go to France, there are three of them are rose.
A lot of us have this experience that when you go into a liquor store, there are more rose wine on the shelves. If you go to a restaurant, well, there are more rose wines to choose between and so on.
Forrest Kelly:Was there something after completing the book that completely caught you by surprise and without your experience, maybe wouldn't have been able to capture it?
Rasmus Emborg:I mean, Jens and I traveling around the world to visit these producers and to meet with them and spend time with them. I mean, we've been with them in the, in the vineyards and we've been talking to them, we have been eating and drinking with them.
And I mean, I wouldn't say it has caught us by surprise, but I would say that we are really impressed with the dedication of these, these professionals who are definitely driven by passion and enthusiasm for their craft, who have the will and courage to both invest and experiment in producing the wine and always aiming for a higher quality.
And who are the ones to thank for having a third wine category today and a third option when you choose to drink a glass of wine and then from exploring this world of.
It's really fascinating to experience the diversity and to find out that within this category you can really get a lot of different experiences and a lot of really good experiences.
Forrest Kelly:The Best 5 Minute Wine Podcast Don't forget my favorite part. Please, please like and follow.
